Take charge of your customer journey from discovery to loyalty with ease

Building direct relationships with customers empowers businesses to have complete control over shopping experiences. Leverage D2C strategies with composable commerce just like Danone, Emma Sleep and Bang & Olufsen, and tailor every step of the customer journey to increase engagement and revenue.


OPPORTUNITIES FOR D2C WITH COMPOSABLE COMMERCE Offer D2C customers one-of-a-kind experiences that set your business apart

Introducing a new D2C sales strategy may involve navigating complex processes, such as handling multiple sites and managing new channels. A flexible and reliable commerce technology is essential to realize your vision and streamline the scaling of your operations. 

Leveraging the flexibility of composable commerce empowers you to seamlessly manage D2C, hybrid D2C/B2B or any combination of multiple eCommerce sites catering to diverse audiences.

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Engage with social commerce

Leverage social media with digital commerce to engage existing customers and capture new shoppers.

Build a strong omnichannel program

Create online shopping encounters anywhere your customers connect.

Leverage customer data to the fullest

Gain in-depth knowledge of your customers along with invaluable insights to drive your innovation strategy.

How businesses are leveraging D2C strategies with composable commerce

Emma Sleep, the world-leading D2C sleep brand, modernized commerce with composable to expand to 30+ markets and innovate at scale.

Emma Sleep Possibility Story

Danone, the leading global food and beverage company, created a digital D2C strategy to manage consumer goods shortages.

Customer Possibility Story of how Danone developed their cloud-native, headless digital commerce

The manufacturer of high-end consumer electronics, Bang & Olufsen, strengthened its digital D2C sales and omnichannel strategy with composable commerce.

Customer Possibility Story of how Bang & Olufsen strengthened their D2C sales by creating premium online shopping experiences

COMPOSING YOUR D2C COMMERCE Power your D2C strategy with composable commerce

With composable commerce technology to support your D2C vision, your business can reap a bounty of benefits and opportunities, from direct customer interaction and commercial flexibility to cost efficiency. 

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D2C eCommerce FAQs

What’s D2C commerce?

In D2C (direct-to-consumer) commerce, brands manage the entire customer experience, from manufacturing and marketing to sales and distribution. They often leverage online platforms, eCommerce websites and digital marketing strategies to reach and engage their target audience directly. This approach allows companies to establish a more direct relationship with their customers, gather valuable data and have greater control over their brand image and pricing.

What’s the role of composable commerce in effective D2C strategies?

Composable commerce plays a significant role in effective D2C strategies by providing a flexible and adaptable eCommerce infrastructure as businesses can compose and recompose their digital capabilities based on modular, interchangeable components. D2C businesses can tailor their online experiences to meet specific customer demands, ensuring that the digital storefront aligns with the brand's identity. The composable approach also supports seamless omnichannel integration, ensuring a cohesive customer experience across various touchpoints. 

Why is a D2C model beneficial to create personalization strategies?

A D2C strategy is highly beneficial for personalization because it allows brands to directly interact with and gather data from their customers. In a D2C model, businesses have direct access to consumer preferences, behaviors and purchase history. This wealth of data enables brands to implement sophisticated personalization strategies, tailoring product recommendations, marketing messages and overall shopping experiences to individual customer preferences.