Create custom B2B eCommerce solutions as unique as your business

Your B2B buyers now expect consumer-grade experiences from your business, from self-service eCommerce portals to omnichannel engagement and personalization. Digitize commerce with composable and surpass customer expectations just like Danone, Normet, Tamron, Cargo Crew and more.


OPPORTUNITIES FOR B2B WITH COMPOSABLE COMMERCE Exceed the expectations of your B2B buyers, now and in the future

B2B products may be more complex than B2C, but your customer experience doesn’t have to be. Present-day B2B buyers seek frictionless experiences in the same way when they’re shopping as consumers. 

To elevate their eCommerce footprint and offer a stunning B2C-like commerce experience, B2B organizations can leverage the power of a flexible, scalable and agile commerce engine.

Automate labor-intensive processes

Reduce manual administrative operations by automating quote generation, orders, inventory management and more.

Customize product catalogs, pricing and more

Leverage the tremendous flexibility of composable commerce to customize every step of the buyer journey, from discovery and pricing to shipping options.

Expand to new business models

Open new revenue streams by expanding to D2C and B2B2C models. With a centralized commerce platform, you can streamline commerce across all business models.

You need to have the agility to adapt to your changing requirements and needs. I believe that the MACH® approach suits that quite well. If we are thinking about 2…3…4 years into the future, we need to be prepared in case something changes, for example, in customer behavior or connecting to IoT. If we would have built the system with a traditional monolith eCommerce system, we would have lost that agility for the future. This is why we chose composable architecture.


Normet quote logo
We're already seeing returns on the average order value size 2.5 times what we had previously [with composable commerce]. And a big part of that is just because we can create a better experience, we can get things out faster. Our team doesn't have to work within the confines of the monolith anymore.


With a composable commerce infrastructure, we can experiment with new technologies and features without being limited by the constraints of a monolithic platform. This has allowed us to quickly and easily develop new products, services or features that meet the changing needs of our customers, without having to go through a lengthy development process.


Cargo Crew quote logo

COMPOSING YOUR B2B COMMERCE Start your composable journey with solutions trusted by leading B2B businesses

Create purchasing experiences that meet the demands of modern B2B buyers. With the #1 composable commerce platform by your side, you can tailor buying journeys across various business models, markets and channels. 

COMPOSABLE ≠ COMPLEX Why composable commerce isn’t as complicated as you may think

Some executives and tech professionals in the B2B realm have concerns about the perceived complexity and high cost of composable commerce. Is that really the case? 

In fact, a composable approach reduces complexity and costs for B2B as you can simplify commerce architecture with modular and interchangeable components, a tech-agnostic approach that increases developer productivity and cloud-native SaaS.

Why composable commerce isn’t as complicated as you may think

B2B DIGITAL MATURITY How to focus investments and energy to evolve your digital maturity

To thrive in the digital commerce space, B2B firms need to seek every competitive advantage across customer experience, technology, people and internal operations. 

With our B2B-specific digital maturity assessment co-developed with Master B2B, you can map your baseline and measure where you — and your competitors — are, so you can chart a course to move forward in your digital journey.

How to focus investments and energy to evolve your digital maturity

HOW TO MIGRATE Discover how to replatform to commercetools

If you’re ready to move away from a legacy platform — be it an “all-in-one” or a homegrown solution — this migration guide shows you how composable commerce gives B2B companies the flexibility and agility to meet customer expectations now and in the future. 

100% focused on the unique perspective of B2B, this practical guide enables you to discover the nuts and bolts of composable commerce, migration best practices for your replatforming project and the steps to help you in this process.

Discover how to replatform to commercetools

B2B eCommerce FAQs

What are the benefits of composable commerce for B2B companies selling online?

Composable commerce offers a myriad of advantages for B2B sellers, enabling them to navigate new market conditions and evolving customer expectations, such as omnichannel commerce and personalization, with unparalleled flexibility. The adoption of composable commerce also enables tech teams to iterate and experiment, ultimately reducing the time to market for innovative releases. That way, B2B companies can stay competitive and capture more opportunities, increasing revenues and ROI. 

Moreover, through the automation of crucial processes like product discovery, quote generation and recurring orders, B2B businesses can achieve greater operational efficiency and cost-effectiveness, reducing TCO significantly.

Is omnichannel commerce relevant for B2B?

With B2B companies that provide personalized customer journeys through seamless omnichannel experiences improving their market share by at least 10% annually, it’s clear that omnichannel commerce is fundamental for the B2B sector. With an omnichannel approach, manufacturers, wholesalers and distributors can meet buyers online and offline, and enable sales reps with the right information at the right time. 

What are the essential eCommerce capabilities and features B2B organizations need?

A composable approach enables you to create differentiated customer experiences with powerful, flexible and configurable commerce functionalities at every step of the business buying process, from product discovery and dedicated catalogs to sales approvals, ordering and payment. Essential capabilities and features powered by composable commerce include customizable pricing and product catalogs, buyer approval flows, quote management and more. 

How can B2B companies accelerate the implementation of composable commerce?

Many technology professionals fear that a digital project may take years and cost millions of dollars. Fortunately, a composable commerce platform enables B2B companies to integrate components incrementally instead of a “big bang” cutover to an all-in-one platform, which helps speed up time-to-market for your eCommerce project. In addition, our broad ecosystem of solution partners and accelerators can help expedite implementation timelines.