white paper challenges in b2b commerce
White Paper

B2B Commerce: Laying a technological foundation for business success

by commercetools

commercetools White Paper: B2B Commerce: Laying a technological foundation for business success

About the White Paper

How composable MACH architecture transforms B2B businesses

The nature of today’s business-to-business (B2B) buyers and their expectations of working with suppliers and partners has changed. B2B suppliers are now expected to deliver the content, features and experiences that their buyers enjoy from their daily lives as B2C consumers. For a commerce strategy to be successful, it must take this reality into account.

In this white paper, we break down the critical requirements of B2B commerce and inform decision makers about how to lay the technological foundation for sustainable business success — and why MACH (Microservices-based, API-first, Cloud-native, Headless) technology is the driver of that success.

Key Takeaways

  • What makes the B2B customer journey unique.

  • The main differences between B2B vs B2C digital commerce ecosystems.

  • The technological requirements for B2B.

  • How MACH-based architecture ensures long-term B2B business success.

  • Best practices for B2B, including 5 customer stories.


commercetools in partnership with Google Cloud

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