by Deloitte, commercetools and CommerceNext
Imagine a world in which you don’t have to start preparing your technology for Black Friday three months in advance. Where you could set up a flash sale on the fly and easily sail through an unexpected celebrity plug. For many eCommerce retailers, unfortunately, whenever there are spikes in traffic or sales, freezes and crashes are still the norm.
But, they don’t have to be. Today, composable commerce architecture is making it easy for retailers to treat any — and every — day, like Black Friday.
In this webinar, technology experts share how composable commerce is unwrapping a new normal for eCommerce retailers. By automatically scaling to support both expected and unexpected spikes in traffic, it’s making freezes and crashes a thing of the past, enabling seamless customer experiences and ensuring brands can capture every single sale.
Real stories from retailers in different stages of the transformation journey
Details on how, by migrating in phases, retailers can make incremental changes that deliver results quickly
Insight on the importance of thinking of ‘composable’ in terms of both your technology and your teams
Confirmation that composable commerce is the solution for the future
Kelly Goetsch is Chief Strategy Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG.
Apurva has worked at Deloitte Digital for 16 years and serves as their Principal, where he focuses on driving large-scale global digital transformations.
Dylan started his career by helping people figure out which tools would offer the biggest benefits. He is now the head of Global E-commerce technology for PUMA and a MACH Alliance ambassador.
Deepa manages the strategy and execution of web experience management solutions, as Logitech’s Director of Digital Marketing Technologies.
Veronika is the Co-Founder of CommerceNext. She has over 20 years of experience in writing about the industry's transformation into digital and the growth of E-commerce.