webinar series featuring forrester
Video on Demand

Powering the Future of Commerce

About the Webinar

Powering the Future of Commerce: A Discussion on MACH® and Composable Commerce

As eCommerce capabilities become increasingly sophisticated, organizations are considering various composable and headless solutions, including MACH (microservices-based, API-first, cloud-native, and headless), to streamline operations. While 85% of businesses plan to adopt headless commerce within the next two years, transitioning out of a legacy platform is time-consuming. With so many vendors and other factors to evaluate, how can you determine the best path forward?

MACH delivers flexibility and speed by allowing brands to harness best-in-class software to build accessible and personalized consumer experiences. When assessing MACH solutions, you must have a comprehensive understanding of its capabilities, including API, to select leading vendors. It’s often beneficial to take an incremental approach by exchanging various APIs from legacy systems to MACH software.

In this virtual event, Aaron Conant hosts Kelly Goetsch, Chief Strategy Officer at commercetools, who shares key considerations for transitioning to MACH and composable commerce solutions. Kelly explains the role of APIs in MACH architecture, how MACH promotes agility and speed, and the common barriers to adopting MACH. 

Here’s a glimpse of what you’ll learn:
  • What are MACH and composable commerce?

  • The role of APIs in MACH architecture 

  • Educating executive teams on headless and composable commerce

  • How vendors leverage MACH for speed and agility

  • Foundational considerations for evaluating MACH vendors

  • The barriers to MACH adoption 

  • Top tips for transitioning to MACH solutions

Watch now

About the Speakers

Aaron Conant
Aaron Conant
Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

commercetools speaker image Kelly Goetsch
Kelly Goetsch
Chief Strategy Officer, commercetools

Kelly Goetsch is Chief Strategy Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG.