webinar graphql and commercetools
Video On-Demand

Frictionless B2B Customer Experience Webinar

commercetools & Constructor

About the Video On-Demand

Learn how to create frictionless B2B eCommerce experiences 

In this on-demand video, explore the essential elements for B2B organizations to create frictionless buying experiences that drive customer loyalty and increased sales. Hear the perspectives from industry experts in our recent webinar: 

  • Julia Rabkin, Senior Product Marketing Manager at commercetools

  • Nathan Roy, Director of Product Marketing at Constructor 

  • Justin King, B2B Evangelist and Industry Thought Leader at B2X Partners

With traditional sales shifting to self-service eCommerce while Amazon’s presence in the B2B sector continues to grow, it’s time for manufacturers, wholesalers and distributors to prioritize digital transformation to enhance the customer experience and boost online sales. Watch the insightful discussion to learn how.

Key Takeaways

  • An overview of what’s a frictionless buying experience in B2B and how to achieve it.
  • Insights on the key issues surrounding B2B product discovery and how to solve them.
  • The role of product data to maximize your buying experiences, from discovery to loyalty.
  • The criteria you should consider when choosing the right eCommerce tech partners.

Watch now