Webinar Maximizing ROI and Optimizing the Cost of Ecommerce IT Webinar
Video On-Demand

Maximizing ROI and Optimizing the Cost of Ecommerce IT Webinar

by RetailDive

About the Video On-Demand

Ecommerce tech stacks are not all created equal. Legacy systems are increasingly expensive for brands and retailers to operate no matter the economic conditions. In inflationary times and downturns, the problem is even more apparent. Watch this webinar for an overview of determining the real costs of ecommerce infrastructure and its effect on the bottom line.

Key Takeaways

  • The components of total cost of ownership (TCO) and what’s required today for cost optimization.

  • How flexible, agile front-end and backend solutions enable easier capture of revenue-generating opportunities.

  • Real-world use cases of commercetools’ customers that have put these strategies into practice.

Watch now

About the speaker

Speaker Jen Jones
Jen Jones
Global Chief Marketing Officer, commercetools

Jen Jones is the Chief Marketing Officer at commercetools, the leading digital commerce provider behind some of the largest and most innovative global brands such as Lululemon, Sephora, L.L. Bean, Audi, and Ulta. She oversees commercetools’ global brand, marketing, and corporate communications efforts

Daniel Shim
Daniel Shim
Senior Director Product Marketing

Dan Shim, as the Head of Product Marketing, is focused on driving market awareness, product messaging, and go to market activities for our portfolio of products. Prior to his start at commercetools, Dan has navigated various roles in retail, manufacturing, and the financial services industries and saved eCommerce as his best for last.

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