commercetools Customer Stories Just Eat
Customer Possibility Story of how Just Eat migrated their marketplace to the commercetools solution to increase flexibility
Just Eat Customer Story

How Just Eat added 50,000 SKUs and experienced a massive 75% increase in transactions per minute.

Just Eat customer logo
Just Eat specializes in online food ordering and home delivery. The Dutch dot-com company is an intermediary online portal between the customer and the restaurants, where customers can order food online from restaurants’ menus, and have it delivered by the restaurants directly to their homes. In addition to their food delivery business, Just Eat runs 16 Partner Webshops offering  branded merchandise, sustainable disposable food packaging solutions as well as products from third-party sellers to their (Restaurant) Partners.
Online Sales
  • B2B
  • B2C
  • Food & Grocery
  • Adobe Commerce (Magento)
  • EMEA

The Challenge

Just Eat’s online B2B marketplace enables restaurant owners to purchase both food and non-food items from third-party sellers. It originally ran on Magento 1, which did not meet their needs in terms of accepting online payments. When Magento 1 was phased out and required an update to Magento 2, the digital team at Just Eat knew it was time to look for a better solution for their B2B commerce architecture – one that could incorporate a seamless online payment system, as well as handle their ambitions to be data-driven and scale up big time.

The Solution

With the commercetools headless, API-first, microservices-based approach at the helm, Just Eat’s new B2B solution can now easily integrate their business acquisitions and all the complexities involved in these types of mergers. This includes adding new currencies and languages, all while being capable of scaling up to add new products and third-party vendors. Hosted on a Google Cloud infrastructure, the marketplace now has an uptime of 99.99% and is highly scalable and secure.

With rapid changes in the food delivery market we needed a system that can scale with us to even better support the needs of our partner restaurants. As a headless system, commercetools gives us the flexibility, scalability and speed to support our ambitions.
Rick Koopman

Global Head of Ecommerce Partner Marketing, Just Eat

Just Eat customer logo

Why it was a success

Just Eat launched their new system for all their markets in September 2020 and saw positive results right away, including growth of up to 20 percent in their average order value. The solution provided by commercetools means’s marketplace can also handle more API calls, a vastly higher number of product SKUs, and even more transactions. Additionally, the performance of the online shop has improved immensely in terms of conversion rates and transactions per minute.

Last update, January 2023

Just Eat Possibility Story

commercetools features for Just Eat


Large assortments and product data that can be merged from multiple suppliers.


Personalized promotions provide truly relevant discounts driving conversion.

Commerce in the Cloud

A single solution scaled to support a phased global-roll out with localization.

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